February 19, 2006

A sponsorship waiting to happen | "One of the lasting images of these games is going to be these snowboarders with their iPods," said Abraham Madkour, executive editor of SportsBusiness Journal, a trade magazine that covers the sports industry. "It's the perfect form of subconscious marketing."

It's especially perfect for Apple because it doesn't pay a dime for the display. The company is not an Olympic sponsor.

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